Data-driven consulting for scaling businesses

Senior, outcome-focused support to help businesses work out what to do next.

I assess what’s really going on, identify the highest impact opportunities and create clear, practical plans to improve performance and deliver results.

This work often sets the direction for everything that follows.

Grounded in experience scaling and operating teams of 1,000+ people across marketplace, agency and service-led businesses.

This work focuses on building recruitment and people systems that scale commercially without destroying margin or creating operational drag.

• Scalable recruitment funnels and hiring systems

• Recruitment process design, optimisation and automation (including AI)

• Hiring at volume without compromising quality or control

• Team structure, targets and performance frameworks

• Incentives, reward schemes and motivation design

• Training academies and capability-building to support growth

The aim is always the same: fewer moving parts, lower operational load and systems that scale cleanly.

• Process design and simplification

• Removal of manual effort and operational friction

• Automation and tooling where it meaningfully improves efficiency

• Scalable operating processes that teams actually use

This work sits at the intersection of data and design.

I create highly simplified, practical tools that make performance obvious and decisions easier - combining deep analytical thinking with strong design instinct.

• Design-led dashboards and performance tools

• Clear, usable reporting for leaders and teams

• Simplifying complex information into what actually matters

• Identifying the real constraints limiting performance

• Decision support built for action, not analysis paralysis

This work is grounded in hands-on experience designing and running end-to-end customer experience - from first touch through to retention, feedback and advocacy.

I combine strategy with delivery to create proactive, five-star customer journeys that are consistent, intentional and commercially effective.

• End-to-end customer journey design and optimisation

• CRM and lifecycle strategy (email, messaging and retention)

• Hands-on CRM execution and overhaul

• Customer insight, surveying and feedback loop design

• Call centre and customer contact strategy and optimisation

• Review strategy, reputation management and external feedback

The focus is on quality and consistency - using data to deliver better customer experiences, not just measure them.

This work is grounded in senior, hands-on leadership, including operating as a fractional CMO for an eight-figure business.

I focus on using marketing as a commercial growth lever, particularly in challenging or declining markets, with a strong emphasis on results.

• Performance-led growth and marketing strategy

• Driving sustained revenue growth in difficult market conditions

• Fractional CMO support and senior marketing leadership

• Bringing marketing in-house or significantly improving existing performance

• Reducing wasted spend while increasing commercial impact